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A&R Use Case

Brief:

An A&R team in Australia aimed to enhance the global presence of one of their promising local artists. They sought to extend the artist’s international reach by identifying potential collaborators from overseas (from the same label) for the artist’s upcoming album who align with the artist's genre, style, and level of recognition. 

Process:

The A&R team employed Songmine's AI to efficiently manage the daunting task of reviewing tens of thousands of potential songs from global prospects. These songs were transformed into a searchable catalog on Songmine, allowing the team to run benchmark queries using the local artist's tracks to identify relevant creative matches.

Outcome:

Songmine’s AI helped the A&R team blitz through a list of songs that would typically take weeks or even months of listening time. The label successfully pinpointed suitable international collaborators that aligned with the artist's style and level with whom they are actively collaborating today.

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