The story of MyPart began in 1988. Ronny Vance – President of Geffen Music in Los Angeles, was constantly dealing with an avalanche of songs that came in the mail, unsure of what to do with them.
It’s 1995, and 11 year old Matan Kollnescher is writing his first few lines of basic code on his PC computer. On the TV Matan notices Gwen Stefani performing “Don’t Speak” on MTV. Gwen Stefani at the time, was just signed by none other than Mr. Ronny Vance (now President of Interscope Music). Matan’s passion for music started to form at the same time as his passion for coding.
In 2008, Matan attended the Ramon School of Music after 7 years in the Elite 8200 Intelligence unit of Israel’s Armed Forces. He started to come to the realization that analyzing lyrics, harmony, and melody could be very interesting in uncovering the true potential of a song. While Matan was discovering bad actors in the 8200 unit with his skillful coding abilities, he also realized that this technology could be put to use for something special – song discovery.
In 2015, Matan is pursuing an MBA and meets his Co-founder Ariel Gadilov in an Entrepreneurship class. As Ariel played the trumpet and had a background as a Musician, he found Matan’s idea very interesting and became passionate for it.
Ariel discovered through financial reports, that the negative aspects of the music business were only getting worse with the industry shifting towards free streaming music services. More importantly, Ariel also discovered that the Music Publishers still maintained their power and money earned through copyrights and royalties. Ariel and Matan came together with the simple idea: bring the songwriter to the right performing artist! Then came the idea of facilitating all the copyrighting aspects of this idea, combined with Matan’s development of the Artificial Intelligence for the eventual MyPart music platform.
In 2020, MyPart is a full scale startup with significant funding from Venture Capitalists and Angel Investors. Ariel Gadilov (COO) is keeping things legal, Matan (CEO) is developing the A.I. with Sivan (Senior Programmer), and Ronny Vance (President of MyPart) is connecting us with important individuals who are active in the Music Industry.
Watch this interview with Matan and Ronny from Abbey Road Red Studios to find out more about MyPart and our products!