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Ad Agency Use Case


The sync team for a major song fund is working on a pitch for a financial ad. The brief focuses on lyrical themes of: the end of the world, changing, new beginnings, etc. The song or artist must be recognisable / well-known.

Reference Song:

  • "It's The End Of The World As We Know It (And I Feel Fine)" - REM

  • "The End Of The World" - Skeet Davis

Filters/Tags Used:

  • Emphasis on the Lyrical Theme & Mood category

  • Filtered for songs with titles and/or lyrics containing words such as "end", "world", "earth", "start", "beginning", "doom", "armageddon", "survivor", etc.

  • Vetted for relatively recognisable tracks/artists via "Popularity Index" filter.


  • Chris Cornell - Before We Disappear

  • Editors - An End Has A Start

  • Guster - The Beginning Of The End

  • Box Car Racer - The End With You

  • Chris Cornell - Preaching the End Of The World

  • Bon Jovi - Starting All Over Again

  • Soundgarden - 4th Of July

  • Chris Cornell- Ground Zero

  • Tv On The Radio - Province

  • Barry Manilow - You Begin Again

  • Black Eyed Peas - Where is the Love

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