Brand Use Case

Brief:

We were tasked to build a playlist for the grand local opening of a well-known toy store. The age demographic is 6-12, and the songs should be poppy, happy, playful, and kid-friendly.

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Reference Songs:

"Can’t Stop the Feeling" - Justin Timberlake

"Everything is Awesome!" from the Lego Movie Soundtrack

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Filters/Tags Used:

• Lyrical Mood: happy, fun, optimistic, empowering

• Lyrical Theme: family, colorful, friendship

• Production Mood: Happy/Positive/Optimistic, relaxed, cheerful/sweet/pleasant, fun

• Production Genre: Pop

• Production Influence: Teen Pop

• Lyrical Register: exclude profanities

• Melodies: repetitive vocal hook

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Recommendations:

• Listen to the playlist here

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